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Getting Serious

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When Ann Richards stepped off the huge made-for-television podium in Atlanta last July, the Texas treasurer had transformed herself in 33 minutes from an obscure state official to the Funny Lady of the Democratic party. Countless newscasts would replay the sassy high point of her keynote address:Poor George. (Ta-dum) He can’t help it. (Ta-dum) He was born with a silver foot in his mouth. (Ta-ta-ta-boom)The Democratic convention’s star-making machinery also galvanized her nascent campaign for governor, allowing a traditional Texas liberal to project warmth, wit, and folksy charm to millions, including the Texas party activists crucial to the primary she must win in 1990. Richards’ good-ol’-gal, down-home manner masked an inner toughness and a calculating intelligence determined to exploit the opportunity that hard work, luck,…

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